How to Give Your Brand’s Website a Facelift

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Recently, I led a project team tasked with making a client’s website a more effective communications tool. During our audit, we documented numerous content, navigation and design errors that significantly impaired the website’s functions.

Our findings weren’t all that uncommon.

These days, it seems that everyone has one or more websites, for personal and professional purposes. For many consumers, an organization website is the first―if not only―place to gather information. With that in mind, it is extremely important to nail that first impression of your brand the website gives and ensure that it enhances visitors’ experience. Read More